No More BIAS

July 26, 2012 Posted by Milena D

Having upgraded to Peak 7 LE a few months ago after frustrating incompatibility issues between Peak 6 and Lion OS, I was frustrated once again looking for an MP3 and MP2 encoder, not to mention an AAC encoder for Quicktime for making iPhone message tones. After a few unsuccessful tries to find and download said encoders, I cleverly clicked on the cached link to the Peak site, and discovered that BIAS Inc is no more! Yikes. My first response was outrage at having NO support for a product I was just pushed into upgrading to by a tech person (telling me straight up Peak 6 was incompatible with Lion forever) and since they don’t include documentation for easy access to additional encoders, THANKS a LOT, I am stuck. However, my second response was sadness and embarrassment at my very consumer-like response to what is obviously an economic downfall with very human dimensions…Steve Berkley, BIAS CEO’s cryptic explanation implicates strained employee relationships, conduct and morale issues…remding all of us somehow that behind every business/company are actual people, with actual problems and good days and bad days. I hate to think I too have bought unquestioningly into this idea that the customer is always right, and corporations are somehow there to be always, without fail accountable to me, and nice to me, and working for me, and that is somehow my right as a customer. Eeeesh.

So, a proper good-bye, I’ve been using Peak since 2001, Peak 2 or 3, somewhere around there, and the first Peak I owned by myself was Peak 6 with Sound Soap. I’ve enjoyed, recommended and used Peak for over a decade! Sad to see this company not be able to adapt to the “changing audio software market” as many have pointed out (see article link above)…this is no doubt yet one more move towards a global obliterating of medium-size business and vertical mergers into bigger and bigger corporation monopolies.

Now, let’s watch what happens to RIM next.

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